A structured, beginner-oriented guide explaining what asset managers do, when you need one, how to evaluate them, and how to shortlist licensed Kenyan firms offering unit trusts and other managed investment products. Designed for novices comparing regulated options and searching for the best asset management firms in Kenya.

This guide takes a deep dive into the best apps to help you grow your money. It takes a look at both passive investment applications, which grow money in your sleep and active investment apps that need your attention.